Superfit, von Kinderen geliebt

Brand guidance and making a mark.

Superfit (Legero United, Austria) is the market leader in the European children’s shoes market and a pioneer of quality for modern children’s shoes for girls and boys, in particular for high-quality first walker shoes, sneakers and indoor shoes. The brand Executive Manager and the design team contacted Cojak for a brand challenge. They were looking for a strong symbol to put on their shoes as a new instinctive brand asset.

We answered their question by first exploring their brand personality. From there, we created a clear path for designing the brand symbol and we offered the marketing team a simple guideline to implement it in their brand touchpoint strategy.

Making a simple Mark. That’s our job.