Engie Africa, #ENGIEHarmonyProject

Defining the visual branding on a colourful continent

Engie Africa develops very diverse, small- and large-scale sustainable projects to give the African continent the power supplies it needs. The communications coordinator was stuck with the visual communication line, which was not very clear.

We developed a clear visual branding based on set personas. A new brand positioning that reflects the dna of a colourful and versatile continent.