The Brand Check©
We have a simple question for you: every day, no fewer than 5,000 advertisers try to convince us of their rightness. One simply cannot grasp so many messages. And your marketing campaign is one of them. So how do you stand out…?
Make your mark,
During intakes, we increasingly receive this briefing: ‘we want to focus our resources on digital lead generation and therefore need a good brand story’. True, but we cannot emphasise enough that every successful marketing campaign results from a strong brand and not the other way around. Your brand is your foundation, your calibrated compass. The right brand story reflects the DNA of your organisation and that is the key to your success. Just ask our loyal clients, they will emphasise it to you without hesitation: make your mark first…