AI is becoming the main filter between our questions and our answers. We have to make sure meaningful brands keep their voice and visibility inside that filter.
MAD Brussels is the fashion and design centre of the Belgian capital. As its expert in brand strategy and communication, I work with designers on the thinking that precedes the visual identity and pinpoint communication guidelines build on that foundation.
Artificial intelligence is becoming one of the defining infrastructures of our time, and its future is still open. Together with philosopher Mark Coeckelbergh, later joined by Leonie Möck, I started The Da Vinci Prompt: an open call for Europe to shape AI on its own terms.
