BRAND POSITIONING
As in any good story, the hero needs good guidance from a wise character to overcome his quest. And that is exactly what we do when we mentor promising startups. We look for their call to adventure and give them our expertise to determine their brand essence. Together we shaped YOKUU’s brand identity. We gave them their playful spark to begin their heroic journey, overcoming the dungeons & dragons of the international market. Amazon, here they come!
VALUES / PERSONALITY / MISSION / VISUAL IDENTITY /
TONE OF VOICE / CUSTOMER PROFILE
Their new mission? To fill each household with a bottle of our good bacteria. YOKUU is going to become Europe’s first household name for probiotic cleaning.
DIGITAL WEB PRESENCE / REDESIGNING THE ONLINE WEBSHOP
Next steps: we helped them with their digital marketing presence. We translated YOKUU’s new & fresh wind into a playful, but professional web design. We themed their Shopify account and optimised their online e-shop.
