European coordination
Q-connect, Your clever to-do companion
Cojak’s strategic and creative direction ensures the campaign resonates with diverse European markets, reinforcing Q-Connect’s commitment to sustainability and innovative workplace solutions. We coordinate the European marketing task force. All members of Interaction use these images in their marketing campaigns, both online & offline, across all European countries, ensuring a cohesive and compelling brand story. .”
Focus on 4 Persona’s
Creation of the Campaign Visuals
The visuals for the campaign were designed to appeal to a diverse European audience and highlight Q-Connect’s office solutions. Rooted in the new brand positioning for Q-Connect, the campaign embodies our baseline “your clever to-do companion”. The campaign showcases 4 distinct customer personas, focusing on enhancing productivity, fostering creativity, prioritizing eco-consciousness, and optimizing sales efficiency.
COJAK’S
BRAND LIEUTENANTS:
Strategy & Design: Filip Bullens
Art Direction: Batist Vermeulen
Photography: Pavlina Blazkova
Styling: Harald Ligtvoet
Visagie: Ilona Croes
Models: Céline, Elise, William, Bruno (Model’s Office)
