Approach
One actor, four scenes: brainstorm, Teams meeting, parcel to a loyal customer, desk clear-out. Vibrant colours, simple studio setting, in line with previous campaigns, so recognition builds instead of resetting. Social attention spans run to about two seconds, so every video makes its point fast and closes with a clear call to action and a tracked link. Delivered in 12 languages, ready fort he European Members to distribute locally, market by market.
Campaign Team
The Cojaksons:
Creative Direction: Filip Bullens
Videography: Pavlina Blazkova
Visagie: Ilona Croes
Production Assistent: Roxanne Kusendila
Client team: Jan Van Belleghem & Jeroen van de Wynckel