GUIDING Q-CONNECT® TOWARDS SUSTAINABILITY
The Board of Directors at Q-CONNECT® recognized the need for a comprehensive shift towards sustainability. Enter Cojak, the trusted partner entrusted by Q-CONNECT® to lead them and their European members on this vital journey.
SETTING THE FOUNDATIONS: COJAK SHAPES Q-CONNECT®’S CSR TARGETS
Cojak believes in the power of participation. We laid the groundwork, collaborating to define Q-CONNECT®’s Corporate Social Responsibility (CSR) targets
The first step was introspection, a shared vision forged during an intensive S.D.G. Workshop in Frankfurt with representatives from Q-CONNECT®’s six major stakeholders: EVO Group, Lider Papel, PBS holding, Plaisio, Waser, and Wulff supplies.
The result? Q-CONNECT® is now equipped to set ambitious goals for their value chain, encompassing assessments and innovations that align with their commitment to sustainable growth.
INTEGRATING SUSTAINABILITY INTO Q-CONNECT®’S DNA
Our responsibility didn’t end with setting goals; it extended to coaching the Q-CONNECT® management team and European members. The mission? Actively integrate sustainability into their business operations and core brand identity. This not only impacts Q-CONNECT® but has far-reaching effects on INTERACTION and all stakeholders involved.
THE MILESTONE: Q-CONNECT®’S CHARTER FOR ECOLOGICAL AND SOCIAL RESPONSIBILITY
Cojak’s collaboration with Q-CONNECT® culminated in the creation of a transformative charter. This is not just a document; it’s a manifestation of our joint commitment. The Board of Directors fully embraced this charter, recognizing its potential impact on the market.
sharing their impact online: The Q-CONSCIOUS WEBSITE
We designed & developed a Q-CONSCIOUS website so that all European Q-CONNECT’s stakeholders can track their progress, learn all about the driving forces behind their commitment, the strides they have taken so far, and their vision for the future
THE 3-PHASE BRANDING STRATEGY:
Cojak and Q-CONNECT® designed a comprehensive three-phase branding strategy:
1. Internal Branding Exercise: We ensured sustainability takes center stage in Q-CONNECT®’s long-term brand positioning, fostering uniformity and sustainability in their local and common assortment.
2. Redefining Brand Identity: We played a pivotal role in shaping a solid brand identity, ensuring uniformity in communication and marketing efforts.
3. Marketing Strategy and Communication Campaigns: We collaborated to develop a marketing strategy and communication campaigns for all European members, instilling long-term client commitment and confidence.