Q-CONNECT®

Making a Sustainable Mark for the Next Generation

PROJECT LANGUAGE

Welcome to the success story of Q-CONNECT®, where sustainability isn’t just a buzzword; it’s a strategic transformation powered by Cojak. As one of Europe’s leading brands of office and business supplies, Q-CONNECT® is used daily in over 20 countries. With this influence comes a responsibility, and Cojak seized the opportunity to redefine their brand around sustainability.

GUIDING Q-CONNECT® TOWARDS SUSTAINABILITY

The Board of Directors at Q-CONNECT® recognized the need for a comprehensive shift towards sustainability. Enter Cojak, the trusted partner entrusted by Q-CONNECT® to lead them and their European members on this vital journey.

SETTING THE FOUNDATIONS: COJAK SHAPES Q-CONNECT®’S CSR TARGETS

Cojak believes in the power of participation. We laid the groundwork, collaborating to define Q-CONNECT®’s Corporate Social Responsibility (CSR) targets

The first step was introspection, a shared vision forged during an intensive S.D.G. Workshop in Frankfurt with representatives from Q-CONNECT®’s six major stakeholders: EVO GroupLider PapelPBS holdingPlaisioWaser, and Wulff supplies.

The result? Q-CONNECT® is now equipped to set ambitious goals for their value chain, encompassing assessments and innovations that align with their commitment to sustainable growth.

INTEGRATING SUSTAINABILITY INTO Q-CONNECT®’S DNA

Our responsibility didn’t end with setting goals; it extended to coaching the Q-CONNECT® management team and European members. The mission? Actively integrate sustainability into their business operations and core brand identity. This not only impacts Q-CONNECT® but has far-reaching effects on INTERACTION and all stakeholders involved.

THE MILESTONE: Q-CONNECT®’S CHARTER FOR ECOLOGICAL AND SOCIAL RESPONSIBILITY

Cojak’s collaboration with Q-CONNECT® culminated in the creation of a transformative charter. This is not just a document; it’s a manifestation of our joint commitment. The Board of Directors fully embraced this charter, recognizing its potential impact on the market.

sharing their impact online: The Q-CONSCIOUS WEBSITE

We designed & developed a Q-CONSCIOUS website so that all European Q-CONNECT’s stakeholders can track their progress, learn all about the driving forces behind their commitment, the strides they have taken so far, and their vision for the future

THE 3-PHASE BRANDING STRATEGY:

Cojak and Q-CONNECT® designed a comprehensive three-phase branding strategy:

1. Internal Branding Exercise: We ensured sustainability takes center stage in Q-CONNECT®’s long-term brand positioning, fostering uniformity and sustainability in their local and common assortment.

2. Redefining Brand Identity: We played a pivotal role in shaping a solid brand identity, ensuring uniformity in communication and marketing efforts.

3. Marketing Strategy and Communication Campaigns: We collaborated to develop a marketing strategy and communication campaigns for all European members, instilling long-term client commitment and confidence.

“A collaborative approach and mutual support are essential for optimizing the sustainability of a value chain. We’re all in this together.” – Q-CONNECT®

How can we help you?

We want the good ones to win.

get in touch