Q-CONNECT

HOW TO MAKE A PAN EUROPEAN BRAND MAKE ITS MARK?

PROJECT LANGUAGE

Launching an exciting 360° marketing campaign across 21 countries to celebrate its 25th anniversary and a new era. Teaming up with Cojak and 14 member countries, this clever Pan-European campaign breaks borders, linking businesses and individuals throughout Europe with Q-CONNECT’s top-notch office products.

Q-CONNECT® CELEBRATES ITS 25TH ANNIVERSARY AND LAUNCHES ITS SUSTAINABLE PRODUCT RANGE THROUGH A PAN-EUROPEAN MARKETING CAMPAIGN.

25 years ago, INTERACTION, the pan-European alliance of business supplies distributors, introduced Q-CONNECT, Europe’s brand of choice for reliable and affordable workplace solutions. This jubilee marks the beginning of a new era. Our position as a leading company confers responsibility upon us to do our best for the planet and for its future generations. Therefore, INTERACTION has updated Q-CONNECT’s core values: the ambition is to become a sustainable alternative to the big brands in our industry. To make this public, Q-CONNECT is launching a pan-European marketing campaign.

Brand Positioning

We formulated the sustainability goals in the Ecological and Social Responsibility Charter and used it to structure their brand model. Q-CONNECT® wants to be more than just another office supplies brand: they help their customers achieve their goals in a sustainable, green way. This long-term vision is necessary in the current climate of our society. Q-CONNECT® wants to make a difference – and communicate that ambition to their customers.

THE CONSCIOUS CHOICE FOR YOUR SUSTAINABLE WORKPLACE

For 25 years the Q-CONNECT® brand has been Europe’s brand of choice for affordable and reliable business supplies. We positioned their brand to make the workday of their customers as productive and comfortable as possible. This also means that they need to adapt to new requirements, changing working environments and evolution in our society. We are facing numerous social, economical, and environmental challenges that we need to tackle. As a leading company, it is their duty to be proactive in tackling these worldwide challenges.

European Marketing Campaign

To celebrate the 25th anniversary and the beginning of the new era, we launched a 360° Pan-European marketing campaign across 21 countries.  It was crafted by Cojak and 14 member countries across the continent. This partnership has resulted in a campaign that transcends borders, connecting businesses  across Europe to promote Q-CONNECT’s range of office products.

4 TARGET GROUPS, 4 STORIES

Q-CONNECT, the leading provider of office supplies and solutions, is thrilled to unveil its dynamic Pan-European campaign designed to cater to the diverse needs of its customers. With a range of four captivating campaign images, each targeting a specific group of individuals, Q-CONNECT aims to bring convenience, efficiency, and style to offices across Europe.

THE ORGANIZER HERO:

Efficiency is the name of the game for office assistants, and Q-CONNECT has got you covered. Q-CONNECT ensures that you stay on top of your day and maximize productivity.

THE CREATIVE INNOVATOR:

For the trailblazing creative minds, Q-CONNECT is their Clever To-do companion. Whether you’re brainstorming ideas or bringing them to life, Q-CONNECT provides the tools you need to unleash your creativity.

THE ECO-CONSCIOUS MARKETING NOMAD:

From recycled paper to energy-efficient devices, Q-CONNECT empowers you to make a positive impact on the planet without compromising quality.

THE CLEVER SALES TEAM:

The Q-CONNECT campaign image for the sales team shows a range of products that helps them ‘tick all the boxes’ in sales pitches.

Aligning the BRAND STRATEGY with the united nations S.D.G.’s

Almost 2 years of dedicated strategic work results in a completely new and conscious brand approach. We have completely repositioned the brand around sustainability. With a 360° view we focus on the whole supply chain. From now on Q-CONNECT’s ambition is to be a brand that is not only reliable, convenient and contemporary but conscious and fair as well. We have used the United Nations’ sustainable development goals to create our roadmap, making sure they stay on track.

(the European members brainstorming during our brand positioning workshops in Frankfurt.)

(the making of the campaign images)

Cojak’s Brand Lieutenants:

Filip Bullens: Strategy & Creative Director
Batist Vermeulen: Art Director
Pavlina Blazkova: Photography
Rodrigo Costa: Digital Director

helping the good ones win.

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