PINO

Brand positioning a startup

PROJECT LANGUAGE

Startups have big dreams. Turning their big dreams into a brand with meaning and a clear message is key to long-term success. At Cojak, we understand the challenges they face, coach them and fill in their question marks: like how do I turn my brand into a success story and how do we adapt in such a fast-moving world? For Pino, we coached the team from ambition to identity. We shaped their positioning, story, and signature look to grow an to connect.

Brand strategy for a purpose-led startup

Coaching Pino from brand idea to full identity

In any good story, the hero needs good guidance from a wise character to overcome his quest. And that is exactly what we do when we mentor startups. We look for their call to adventure and give them our expertise to determine their brand essence. We gave Pino the right brand personality and the boon to begin their heroic journey, overcoming the dungeons & dragons of the market.

BRAND COMPASS

The Brand Compass we designed is Pino’s magic bone to write their best-selling pet story. 🦴

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