Every year, the average Flemish citizen throws away 350 kg of food. Instead of complaining, we decided to take action. We launched No Waste Land—a youth campaign to fight food surplus by speaking their language: hip-hop. (Note the lyrics are in Dutch)
Youth Language
Hip Hop Collective
We teamed up with the Ghent-based hip-hop collective “Rauw en Onbesproken” to produce a hard-hitting track, Ver van mijn bed. Through their lyrics, Fatih and Castro expose our indifference towards food insecurity and challenge young people to reflect on digital solutions for food shortages and waste.
Co-creation sessions
App Mock-up competition
The campaign came to life with a dynamic music video and an online platform, Â where youth organisations, schools, and sports clubs could register to join the movement. Through collaborative brainstorm sessions participants developed innovative digital solutions.
Outcome:
The winners’ ideas were prototyped into apps like restisbest, raapdag, and eww, pushing for sustainable solutions to one of the world’s biggest issues.
COJAK’S
BRAND LIEUTENANTS:
Concept & Direction: Filip Bullens
Cinematography & Lighting: Tiele Mulier
Editing: Kevin Devogele
Production: Alison Delecluse
Creating Impactful Stories
Through Motion Design
At Cojak, we bring ideas to life with bold creativity and dynamic motion design. From animation to storytelling, we craft engaging visual experiences that leave a lasting impression. Ready to tell your story? Let’s talk.
