Raising awareness, making impact
From provocative concept to international recognition
Our topless video did more than catch attention. It sparked global conversation. The line “this top model has a topless message for you!” turned the exhibition into a trending topic.
No design to waste. The campaign that made plastic pollution go viral.
Design Museum Gent asked Cojak to make people care about ocean plastic. We turned their exhibition Out to Sea? The Plastic Garbage Project into a bold public campaign that couldn’t be ignored.
We developed the full communication strategy, name, concept and scenography. We crafted a social-first media mix that travelled the world, inspired dialogue and brought people to the museum. The message was reinforced in the streets of Ghent and echoed in the museum shop with sustainable merchandise.
A campaign that raised eyebrows, raised awareness and raised visitor numbers.
Awarded Best Marketing Campaign by Toerisme Vlaanderen.
Cojak’s Brand Lieutenants:
Strategy & Creative Direction: Filip Bullens
A.D & Copy: Els De Pauw
Camera: Tielle Munier
Cast: Delfine Bafort
