Design Museum Gent

No Design To Waste, award winning campaign

PROJECT LANGUAGE

THIS TOPMODEL HAS A TOPLESS MESSAGE FOR YOU! Award Winning Campaign – Best Marketing Campaign Toerisme Vlaanderen. The exhibition Out to Sea? The Plastic Garbage Project created by Museum für Gestaltung Zürich, dissects the different components of this distasteful plastic soup in its first part Plastic in the sea. With 1 sentence we went viral all over the world.

BEST MARKETING CAMPAIGN OF THE YEAR.

WHY?

Our video went viral. The phrase ‘this top model has a topless message for you!’ made the video worldwide trending.

NO DESIGN TO WASTE!

The exhibition ‘Out to Sea? The plastic garbage project’ at the Design Museum Ghent addressed a social and sustainable issue, namely the pollution of our oceans. And this is urgently needed. Plastic in the ocean is one of the biggest threats to our ecosystem. So when Design Museum Gent contacted us, we immediately got to work. For this public campaign, we chose an online approach and combined it with a reasoned media mix. The scenography of the exhibition was also worked out completely in line with the campaign concept.

The nod to Greenpeace’s internationally recognisable slogan was also reflected in the Ghent streetscape and in the museum shop, where visitors could buy sustainable t-shirts.

Cojak’s Brand Lieutenants:

Strategy & Creative Direction: Filip Bullens
A.D & Copy: Els De Pauw
Camera: Tielle Munier
Cast: Delfine Bafort

helping the good ones win.

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