A bold VR hoax campaign to rethink inclusion

InclusieVR was an impactful campaign for Konekt, addressing the lack of inclusion in Flemish associations for people with disabilities. Through a fictional VR app, we staged a hoax to start a conversation. The campaign combined video, storytelling and interaction to shift perspectives and amplify Konekt’s mission. The campaign sparked dialogue by exposing the absurdity of relying on technology for inclusion and emphasised that small steps can make a big difference.