Our Approach
From Strategic Positioning to Visual Identity
Together with the GUARD team, we refined their mission and positioning, ensuring their brand story resonates with their audience. Through brainstorms and workshops, we defined key communication goals and structured the website content for clarity and impact.
With a strategic foundation in place, we designed a strong visual identity that reflects:
✓ Scientific expertise and credibility
✓ Human impact and inclusivity
✓ Ambition to drive change in rare disease research
The Website & Digital Presence
A Clear and Engaging Online Platform
The new GUARD website is designed to:
✓ Be visually engaging while maintaining scientific credibility
✓ Clearly structure content for multiple audiences (researchers, policymakers, patients)
✓ Encourage engagement through a well-defined UX
The final step: developing a clear, accessible and engaging website that brings the brand to life.
The Result
A Distinct Brand That Engages and Drives Action
GUARD now has a distinct brand identity and a website that effectively communicates its mission to researchers, institutions, and the broader public. A brand that doesn’t just inform but engages and drives action.
COJAK’S
BRAND LIEUTENANTS:
Strategy & Design: Filip Bullens
Digital coordination: Rodrigo Costa
Web Development: My Digital Bizz
Coordination & content: Marjolijn Renard & Karolien Aelbrecht (UZgent)
