Brand strategy & Rebranding

Aligning with SDG Goals

Strategic Brand Positioning

First things first: proper brainstorms. Jack Cojak got the Figurad team around the table, rolled up his sleeves, and dove straight in. Together, we cracked their core values and set a course for the future. Impact matters, secondly we connected Figurad’s brand to the Sustainable Development Goals (SDGs).

Rebranding & Design

Brand Passport & New Look & Feel

Next stop: identity. We developed Figurad’s brand passport and brand compass for consistency and clarity in their identity journey. Goal-oriented efficiency, reliable opinions, and personal connection all wrapped up in a guide they can use every day. Looks matter too. We took Figurad’s strategy and turned it into a clean, modern design.

Communication

Strategy & Execution

With the plan ready, it was time to put it into motion. We developed a comprehensive marketing strategy that placed employer branding at the forefront. From digital tools to social Media, Figurad is ready to be a Solid Audit Partner.

Key Outputs:

• Workshops that sparked ideas and team spirit.
• Pinning down Figurad’s mission: professional, human, and laser-focused.
• A fresh logo that’s sharp, just like their work.
• A visual identity that’s bold but approachable.
• Branding guidelines that make staying consistent a breeze.
• Total upgrade. Figurad’s new identity stands out as an employer that genuinely values people. It’s professional, personal, and just plain inspiring.

Deliverables:

• A fresh website optimised for SEO and conversions.
• Recruitment tools (hello ATS!) to find and hire top talent.
• Social media strategies that grab attention.
• Analytics to measure every move.
• Seamless communication coordination.