Bringing fresh energy to their brand and campaigns

Stronger market positioning & alignment with corporate values

Repositioning a cleaning brand

How ‘our cleaning wizards will make your day’ brought fresh energy to their brand and campaigns:

• Strategic workshops: Redefined Care’s brand identity within the corporate Vebego framework.
• Brand Passport: Developed a comprehensive tool for consistent communication and marketing alignment.
• Creative campaigns: Launched initiatives like the WhatsApp-driven “Day of Cleaning” to engage employees and highlight Care’s mission.
• Visual identity refinement: Created a unique identity that balances Care’s independence with corporate alignment.
• Targeted storytelling: Designed messaging to resonate with internal teams and external audiences.