Bike to the future with a bold flashback to the 80’s
from strategy to full expo.
Design Museum Ghent and the IMF Foundation set out to create an exhibition about the future of the bicycle. Cojak was brought in to help shape the concept, storyline and experience from the ground up. In a series of brainstorms with the museum team, we explored the full scope of the content. From visionary design and circular thinking to urban mobility and community-led change, we structured the narrative and defined the tone.
BIKE TO THE FUTURE was born out of this process. It captured exactly what the exhibition stood for: clever design as a driver of change, with a little vintage twist.
An interactive exhibition with pedals, punch & purpose
Fast Forward by clever design.
The museum gave Cojak complete freedom to develop the scenography, design the visual identity and roll out the full communication campaign. With retro 80’s flair, a sharp digital rollout and a viral video starring Helmut Lotti (yes, really), we turned the exhibition into an inspiring bike trip to the future.
Cojak’s Brand Lieutenants
Strategy, Scenography, Direction & Art Direction: Filip Bullens
Strategy & Copywriting: Els De Pauw
Camera: Tiele Mulier
Montage: Kevin Devogele
Cast: Helmut Lotti
Graphic Design: Anthony De Meyere
Special thx to: Politie Gent & Eddy Merckx Bikes
