BIGLI

COACHING & REPOSITIONING A BELGIAN JEWELRY COMPANY

PROJECT LANGUAGE

We help (fashion) designers and entrepreneurs (re)define their brand identity based on a conscious business model in the different stages of their business, offering solutions in communication, P.R., marketing, digital awareness and branding. For the 20th anniversary of Bigli, we repositioned their brand.

creating their new Brand ID

‘Shine on!’ is a reference to the stones, the brightness, the radiance. And of course to Pink Floyd’s song ‘Shine On You Crazy Diamond’. It’s also a perfect baseline for the celebration of 20 years of BIGLI. BIGLI will shine on for the coming decades… But ‘Shine on’ also asks the woman wearing the jewel to keep on shining, to keep on being beautiful and radiant, so it’s a very powerful and empowering message to the client.

Cojak’s Brand Lieutenants:

Communication Strategy & Art Direction: Filip Bullens
Copywriter & Stylist: Els De Pauw
Photography: Zeb Daemen
Models: Daphné Velghe & her mother
The wonderful & creative client: Laurence, Thierry

How can we help you?

We want the good ones to win.

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