BIGLI

Shine on! A radiant rebranding for Bigli

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Brand IdentityBrand StrategyCoachingCreation & designDigital Web PresenceMarketing Campaigns

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EN., FR., NL.

We help designers and entrepreneurs build conscious brands. Whether they’re starting out or scaling up, we support them with strategy, communication, branding, marketing and PR. For Bigli’s 20th anniversary, we repositioned the brand and sharpened its story.

Coaching & repositioning a Belgian jewellery company

From brand audit to a bold new identity

‘Shine on!’ is a reference to the stones, the brightness, the radiance. And of course to Pink Floyd’s song ‘Shine On You Crazy Diamond’. It’s also a perfect baseline for the celebration of 20 years of BIGLI. BIGLI will shine on for the coming decades… But ‘Shine on’ also asks the woman wearing the jewel to keep on shining, to keep on being beautiful and radiant. A very powerful and empowering message to the client.

Discover their craftsmanship on
www.bigli.net

Cojak’s Brand Lieutenants:

Communication Strategy & Art Direction: Filip Bullens
Copywriter & Stylist: Els De Pauw
Photography: Zeb Daemen
Models: Daphné Velghe & her mother
The wonderful & creative client: Laurence, Thierry

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