The brief
The Belgian Cancer Registry marks its 20th anniversary. To celebrate BCR wanted an animation that would make the importance of their work and data crystal clear to their stakeholders and a broader audience.
Our approach
Before writing a single line of script, we ran a workshop to pinpoint the mission behind the campaign. That work gave the client a clear campaign theme, the foundation the entire animation was built on.
Synopsis
The animation is created around 5 questions patients ask and shows how evidence-based data supports better care at every stage. Twenty years of research becomes a story anyone can follow. Voice over in English and subtitles in Dutch and French.
Campaign Team
The Cojaksons:
Workshops & Art Direction: Filip Bullens
Graphic design: Filip Bullens
Animation & Sound: Salvatore Volpe
Copywriting: Hanne Peirelinck & Filip Bullens
Client team: Roselien Pas & Hanne Peirelinck
