ABOUT ME.
Guiding you to
make your mark
I am Filip Bullens, the Jack Cojak behind Cojak. As brand strategist and creative director, I help organisations that have outgrown their brand build one that fits and pays off.
When change is on the table, you need the right cards in your hand: a sharp brand strategy and creative concepts that connect with your customers.
Play your cards,
Roll the dice.
“Global volatility and rapid AI shifts make standing still a risk. Staying relevant keeps you in the game.”
Jack Cojak
5 reasons to work together:
1. MEANING THAT SELLS: translate what makes your brand matter into the connection that seals the deal.
2. STRATEGY YOU CAN SEE: 30 years of turning strategy straight into creative concepts and communication.
3. AN HONEST START: we name your real goal and what blocks it.
4. A TEAM THAT FITS: I work alongside your people and bring in the Cojaksons when needed.
5. FOUND BY PEOPLE AND AI: make your brand clear to your customers and to the AI they now ask for advice.
“I turn strong brands into meaningful marks & meaningful organisations into strong brands.”
FILIP BULLENS,
jack cojak.
FOR COACHING OR KEYNOTE:
Contact me
Your DEDICATED Brand Strategist &
Communications Craftsman.
Who is Jack Cojak?
Your communication partner:
I combine 30 years of experience in communication strategy and creative direction to make brands matter. I bridge strategy and creativity with a keen eye for connecting the dots. My no-nonsense approach helps meaningful organisations connect with their audience.
Experience includes: Communication Director of the Belgian Federal Government, New Media Manager Ad Agency V&D, Marketing & PR Director Standaard Uitgeverij, Communication Manager for the Belgian Organic Food Industry, Communication Coach at MAD Brussels, Co-founder of Triple Challenge, Founder & Creative Director of Cojak, …
“No overhead, no fluff, just the right experts at the right time to make your brand shine.”
Your on-demand expert team.
The Cojaksons:
A hand-picked group of trusted experts.
Behind every strong brand strategy is the right mix of creative and strategic minds. That’s where the Cojaksons come in: trusted partners I bring on board when needed.
From a digital marketer and employer branding specialist to a graphic designer, copywriter, and art director. From a motion designer and photographer to an editor and data analyst. I assemble the right experts for each project.
Personal Guidance
Tailored approach
Every collaboration starts with a personalised intake to align strategy with your specific goals and priorities. After that,
my five-step method gives our work a clear structure.
WE CLICK IF:
☞ You want strategy and creativity to work as one.
☞ You value senior guidance over inflated teams.
☞ You want a brand that matters and gets results.
STRATEGY, CREATION & EXECUTION:
View my services
