MY MISSION.

Making Marks Matter

It’s a volatile world. Everything around your business keeps changing. But the one question your customers ask stays the same: why you?

Finding that answer is my job. I connect the dots between what makes your brand matter and how it pays off. For 30 years I have turned strategy straight into creative concepts and communication.

Complexity in, clarity out. With the Cojaksons at my side, I’m always in search of the connection that seals the deal.

LET’S
MAKE YOUR MARK,

 

Filip Bullens, Jack Cojak, on set for Q-Connect with a lamp built from rulers and a marker in his hand

FILIP BULLENS,
Jack Cojak.

MY WORK.

Making marks since (& to avoid) 1984

30 years of
expertise in:

Brand Identity
Brand strategy
COACHING
Creation & design
Digital Web Presence
Marketing Campaigns
AI Strategy
Keeping meaningful brands visible in AI

AI is becoming the main filter between our questions and our answers. We have to make sure meaningful brands keep their voice and visibility inside that filter.

VIEW PROJECT
Model in a pink quilted coat with a white sculptural headpiece, holding a small white rectangular device against a dark teal backdrop.
MAD Brussels
Brand strategy & Communication Coach

MAD Brussels is the fashion and design centre of the Belgian capital. As its expert in brand strategy and communication, I work with designers on the thinking that precedes the visual identity and pinpoint communication guidelines build on that foundation.

VIEW PROJECT
Poster collage advertising an exhibition, featuring three portraits and bold red text reading 'MAD, HOME OF' across them.
The Da Vinci Prompt
Shaping Europe's model for AI

Artificial intelligence is becoming one of the defining infrastructures of our time, and its future is still open. Together with philosopher Mark Coeckelbergh, later joined by Leonie Möck, I started The Da Vinci Prompt: an open call for Europe to shape AI on its own terms.

VIEW PROJECT
Promo graphic for 'The Da Vinci Prompt' with bold white typography and red–yellow geometric background; 'Shape Europe’s model for AI' tagline included

more work

My method.

5 steps to make your mark

Build a brand that connects with your customers & communication that gets found in AI-driven search. Create resilience from within & stand out from the competitive crowd.

1. ANALYSE

Research & BRAND analysis to identify opportunities, goals & your brand’s uniqueness TO MAKE IT MATTER ↴

3

Services

Strategic workshops / Coaching / SDG Workshop / Market insights / Brand Positioning

“FOCUS ON THE ESSENCE,
find YOUR sweet spot AND
MAKE THE RIGHT CHOICES.”

Jack Cojak

Let's make your mark

get in touch

Presenter speaks to a group in a glass-walled conference room; whiteboards line the back wall.
A circular infographic showing overlapping color circles labeled Vision & Desires (customers), Market & Competitors, and Brand Identity & Vision, converging at a central Marketing/Brand Touchpoints area with a 'Make Your Mark' call to action at the bottom.
Two young women sit at a table, writing on papers with pens, smiling as they study together.
Professionals seated around a long conference table with laptops, water bottles, and papers during a meeting.

THE RESULT

✓ DEFINE YOUR POSITION:
    Use data and insights to set a unique stance and uncover opportunities.

✓ BALANCE BRAND & BUSINESS:
    Connect long term goals with meaning, relevance and responsibility.

✓ BUILD A FOUNDATION:
    Create growth that is scalable, purposeful and positive for people and planet.

2. DEFINE

Define your 'brand compass' & identify your core identity & brand positioning to make a connection ↴

3

Services

Branding workshops / Coaching / Brand Compass

“values give purpose, having purpose demands character, character shapes your personality, personality builds connection, connection seals the deal.”

Jack Cojak

Let's make your mark

get in touch

Infographic titled "Cojak's Brand Compass" with concentric orange rings, a heart at center labeled "Make Your Mark", and a left-column list of brand principles (1–6).
Group of people in a bright meeting room around a long white table with laptops, a presenter standing near a wall of posters and notes.
Yokuu product kit with colorful bottles and sachets in front of a green-patterned box on a light background.
Three devices—a smartphone, tablet, and laptop—displaying a website layout on a pale beige background.

THE RESULT

✓ SHAPE YOUR IDENTITY:
    Define core values, personality and essence as the base for authentic expression.

✓ SET YOUR POSITIONING:
    Craft a distinct story and voice that resonate and stand out.

✓ CREATE CONNECTION:
    Align vision, values and narrative to build emotional relevance with your audience.

3. TRANSLATE

Design a compelling 'Brand Passport', your communication blueprint, & set your marketing strategy to get things done ↴

3

Services

Marketing workshops / Coaching / Brand Passport / Brand identity

“play your cards - create that unique hand which becomes the inspiration for a brand identity that not only plays the game, but defines it with impact. It’s time to make your mark.”

Jack Cojak

Let's make your mark

get in touch

Open magazine spread featuring a dark page titled 'OUR MISSION' with a circular infographic on the left and a white page on the right titled 'BRAND MODEL: IDENTITY IS DESTINY' accented by bright green border.
Grid-style collage of Winger brand materials, with the blue logo and guidelines on light cards.
Poster for a podcast featuring Siska Schoeters; blue poster with an oval photo frame around her image, white 'PODCAST' text, and a 'SWIPE' button at bottom; logo 'Warme William Luistert' at top-left.

THE RESULT

✓ COHESIVE IDENTITY:
    One blueprint guiding design, tone and message.

✓ STRATEGIC ROADMAP:
    Clear plan based on workshops and insights.

✓ READY TO LAUNCH:
    Strong foundation for impactful campaigns.

​

4. CREATE

Bring it to life by creating convincing concepts & clever marketing campaigns ↴

3

Services

Concept Development / Brand Assets Design / Campaign Ideation / Content Creation / (Digital) Marketing Strategy

“It’s the alchemy of data, creativity and strategy that transforms brands into marks.”

Jack Cojak

Let's make your mark

get in touch

Portrait of a woman with brown hair and blue eyes against a bright yellow background, wearing blue jewelry; hand resting on her shoulder, 'Shine on!' text visible.
Close-up of a hand pointing at a colorful DIY gear toy being assembled beside a small toy figure on stacked neon blocks.
Two men work on a playful hanging craft sculpture, using a hot glue gun and colorful plastic items suspended on strings against a yellow background.
Q-Connect advertisement at a bus stop showing a woman writing at a desk with colorful office supplies on an orange background.

THE RESULT

✓ CREATE TO CONNECT:
    Transform strategy into compelling campaigns that move people.
✓ COHESIVE BRAND EXPERIENCE:
    Build strong, consistent assets across every touchpoint.
✓ CONNECTION SEALS THE DEAL:
    A true connection makes proud ambassadors.

5. COMMUNICATE

Guide your communication plan, enhance your marketing team & align strategies with results ↴

3

Services

Coaching / Coordination / Execution / On-demand Team

 “Whisper your name, shout out your story and make your rock roll.”

Jack Cojak

Let's make your mark

get in touch

Group of six adults posing in a purple-lit stage, performing coordinated hand gestures for a photo/show.
Group of six people behind a shop counter, smiling, with jars of grains and chocolates on the shelves behind them and labeled glass jars in front.
Group of people on a stage receiving an award; a presenter at a clear podium, trophy visible; large screen above shows Dutch text about a tourism marketing campaign.
Group of eight people in a studio around a bright yellow table, posing in front of a yellow backdrop with color swatches behind them.
People at an outdoor event exchange purple cards; the slogan 'WE MAKE YOUR MARK' is centered across the scene.
Infographic comparing COJAK benchmark to average campaigns with initial/follow-up opens, CTR, and 170 new leads in 1 month.

THE RESULT

✓ EMPOWER YOUR TEAM:
    Strengthen your communication and marketing capabilities.
✓ STAY ALIGNED:
    Keep your strategy, team and brand moving in sync.
✓ OPTIMISE FOR IMPACT:
    Evaluate, refine and grow and make your mark.

Portrait of a man with short brown hair wearing a navy sweater, outdoors with greenery behind him.
“We were looking for a meaningful brand strategy, a contemporary name and strong brand identity, with a fresh and modern look. The work of Cojak exceeded all of our expectations.”
Arnaud Leclercq,
Enabel, Belgian Governement
Smiling older man in a black zip-up sweater, portrait against teal background.
"Working with Cojak was a blessing. They immediately empathised with our unique situation & could immediately translate that into a solid brand strategy. Filip has a real talent for transforming your vision into a brand."
Rudy Vandamme
Founder, Deep Evolvement
Professional headshot of a smiling man wearing glasses and a dark suit against a light background.
"The unique style of Cojak's visual identity designs reflects the colourful spirit of the continent. Great work."
Yoven Moorooven
CEO Engie Africa
Portrait of a woman with short gray hair and glasses, wearing a pink sweater and light scarf, standing in a striped hallway.
"In no unmistakeable way, Cojak knows to translate our objectives into catchy campaign approaches. Sustainable and action-oriented communication is used. Quite unexpected in the cultural sector, but it is more than doubly effective."
Katrien Laporte
Director, Design Museum Gent
Professional headshot of a woman with shoulder-length curly dark hair, wearing a navy blazer and blouse against a light background.
“I'm impressed with Cojak's SDG charter. It really hits the right tone and is well presented. I'm sure it will be useful to everyone in the market and will help boost brand sales while achieving something good at a time when demand for it is rising.”
Julie Hadley
Head of CSR & Social Value, EVO Group UK
Professional portrait of a smiling man in a dark suit and white shirt facing the camera.
"With Cojak’s clear methodology and creative mindset, our rebranding felt manageable and exciting. The result: a strong brand that truly reflects who we are. Highly recommend them."
Erik Bauwelinck
Partner, Figurad
Close-up portrait of a man with blue eyes and dark hair, neutral expression, against a deep blue background.
"Cojak manages to combine a disciplined approach to reach the goals with the needed visual creativity to make your brand stand out of the crowd. In other words: where Kraftwerk meets Bjork!”
Jan van Belleghem
CEO, INTERACTION
Smiling woman with long dark hair wearing a light floral shirt, against a peach circular background.
"Where Cojak bridges the gap between brand strategy and employer branding, our Jobtoolz ATS strengthens the connection to recruitment. This is how we turn strong brands into strong employers too!"
Zahera Taârabt
Partner Manager, Jobtoolz
Portrait of a woman with short brown hair in a dark green blouse, standing in front of a bookshelf.
"It is a joy to work with Cojak. Their personal approach, strategic insight and insightful empathy make them our long-term partner for our brand strategy & (digital) marketing. They are truly part of our communications team - I highly recommend them!"
Inge Schroijen
Chief Orchestrator, Mirto
Portrait of a middle-aged man with gray hair and a short beard, wearing a brown jacket, outdoors beside a brick wall with greenery nearby.
"Creative and out-of-the-box thinking. Filip and Salvatore are a top team."
Christoph Laureys
Institute of Tropical Medicine

Your Turn

Let's make your mark


  

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