THE MISSION.

Guiding you to
make your mark

Hello, I’m Filip Bullens, the Jack of Cojak, dedicated to guiding your business through key changes and unlocking the full potential of your brand strategy. At Cojak, we believe every company should make its mark matter. Our mission is to collaborate with passionate founders & marketing teams, helping you find that magical spark to make your mark.

Explore our ‘5 Steps to Make Your Mark’ journey, where we transform your brand challenges into opportunities to future-proof and set your business apart. Work closely with me and our Cojak Brand Lieutenants, your dedicated on-demand team, to discover your brand’s purpose-driven spot. Rest assured, we are committed to your success and I will not rest until your mark is made.

The method.

5 steps to make your mark

Follow our pragmatic methodology to ensure your brand stands out in the competitive landscape. We are truly committed to your cause & elevating your brand strategy to blossom, thrive & shine.

( Click ⨁ to discover each step ↴ )

1.ANALYSE

In-depth research and BRAND analysis workshops to identify opportunities, set goals and define the brand’s uniqueness TO MAKE YOUR MARK MATTER.

3

Services

strategic workshops
Coaching
SDG workshop
Market insights
Brand positioning

“FOCUS ON THE ESSENCE,
find YOUR sweet spot AND
MAKE THE RIGHT CHOICES.”

Jack Cojak

Let's make your mark

get in touch

THE RESULT

✓ Clear brand positioning: Define a unique and compelling brand positioning that sets the brand apart from competitors.

✓ Data-driven decisions: Make informed decisions based on data and research, ensuring strategies are rooted in evidence and insights.

✓ Identified market gaps: Discover untapped areas in the market where the brand can make a significant impact.

✓ Discovery of brand opportunities: Uncover potential avenues for growth and expansion based on market analysis.

✓ Aligned strategies with business goals: Ensure that the brand’s strategies are aligned with its long-term business objectives.

✓ Set a strong foundation: Lay the groundwork for developing a successful and effective brand strategy in subsequent steps.

✓ Make your mark Matter: find the opportunities but also the responsibilities to do well for the planet and help preserving it for future generations.

2. DEFINE

We work closely with your team to design a 'brand compass' that defines your core identity and brand positioning to be relevant to your audience.

3

Services

Branding workshops
Coaching
Brand compass

“Values give opportunities,
seizing opportunities needs character,
Character shapes your personality
Personality builds connection,
Connection seals the deal.”

Jack Cojak

Let's make your mark

get in touch

THE RESULT

✓ X-ray of your brand identity: Defined the brand’s core essence, values, and personality, creating a unique and authentic identity.

✓ Foundation for brand expression: Provided a solid foundation for all future brand communication and creative endeavors.

✓ Aligned vision and values: Ensured that the brand’s vision and values are closely aligned with its purpose and mission.

✓ Compelling brand narrative: Crafted a captivating and cohesive brand story that resonates with the target audience.

✓ Strong brand positioning: Established a distinct and compelling brand positioning that sets the brand apart from competitors.

✓ Consistent brand messaging: Created key messages and a defined tone of voice that reflect the brand’s personality and values.

✓ Focused decision-making: Equipped the communication team with a clear blueprint for making decisions in subsequent steps.sful and effective brand strategy in subsequent steps.

✓ Emotional connection with the audience: Developed a strong emotional connection between the brand and its target audience.

3. TRANSLATE

Turn your brand strategy into a compelling 'Brand Passport', your blueprint for all your connective communications. Define your realistic marketing strategy to get things done.

3

Services

Marketing workshops
Coaching
Brand Passport
Brand identity

“play your cards - create that unique hand which becomes the inspiration for a brand identity that not only plays the game, but defines it with impact. It’s time to make your mark.”

Jack Cojak

Let's make your mark

get in touch

THE RESULT

✓ Strategic Marketing Roadmap: Developed a clear and targeted marketing roadmap based on insights from workshops and client input.

✓ Informed Design Decisions: Utilized gathered information to make informed decisions in crafting the brand’s visual and messaging elements.

✓ Holistic Brand Identity: The translated roadmap serves as the foundation for designing a cohesive brand identity that aligns with strategic marketing objectives.

✓ Efficient Decision-Making: The translated blueprint streamlines the decision-making process, guiding the creation of a brand identity that is both impactful and purposeful.

✓ Preparation for Success: With your cards in hand, this roadmap sets the stage not just for a marketing campaign but for sealing the deal — forging a lasting and impactful connection with your public.

4. CREATE

Bring your new brand positioning and marketing roadmap to life by developing convincing concepts and executing successful marketing campaigns.

3

Services

Concept Development
Brand Assets Design
Campaign Ideation
Content Creation
(Digital) Campaign Strategy

“It’s the alchemy of data, the brushstroke of creativity and the heartbeat of strategy that transforms brands into legends.”

Jack Cojak

Let's make your mark

get in touch

THE RESULT

✓ Compelling Concepts: Developed innovative and captivating concepts that breathe life into the brand’s messaging and identity.

✓ Cohesive Brand Assets: Designed visually appealing brand assets, including logos and visuals, ensuring a consistent and memorable brand presentation.

✓ Unified Campaigns: Executed well-coordinated marketing campaigns across diverse channels, creating a seamless and impactful brand experience.

✓ (Digital) Campaign strategy: design targeted digital marketing campaigns, utilizing diverse online channels for maximum impact.

✓ Engaging Content: Crafted content that not only captures attention but deeply resonates with the target audience, fostering a meaningful connection.

✓ Measurable Impact: Achieved measurable success through executed campaigns, driving increased engagement, traffic, and positive brand perception.

5. COMMUNICATE

We coach your communication plan, align team strategies and use the sprint method for efficient execution.

3

Services

Coaching
Full-Service Execution
On-Demand Teams

 “Whisper your name, shout out your story and make your rock roll.”

Jack Cojak

Let's make your mark

get in touch

THE RESULT

✓ Communication Plan Coaching: Collaborative sessions to refine and enhance the client’s communication plan for maximum impact.

✓ Team Meetings Organization: Facilitation of regular communication/marketing team meetings to ensure alignment and strategic coordination.

✓ Marketing Team Coaching: Expert guidance provided directly to the client’s marketing team for skill enhancement and strategic optimization.

✓ Full-Service Execution: A comprehensive service option where our team handles every aspect of brand communication, from strategy to implementation.

✓ Sprint Method Implementation: Utilization of the sprint method for efficient and focused execution, ensuring tasks are completed in short, targeted bursts.

✓ Strategic Alignment: Continuous efforts to align communication strategies with overarching business goals and brand vision.

✓ Impact Assessment: Regular evaluation of communication efforts to measure impact, refine strategies, and optimize for sustained success.

THE RESULT.

Making marks matter

Project language:
ENG.       NL.       FR.       DE.

more work

helping the good ones win.

Your Brand Matters

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