WE WANT YOUR BRAND
TO BLOSSOM, THRIVE & SHINE.

Do you have a clear vision on how your organisation will thrive tomorrow? How it will stay meaningful economically, socially and innovatively? It is our challenge to find your genuine relevance, to turn your story into a meaningful brand identity and to deliver inspiring communication to reach your goals. It is our ambition to turn strong brands into meaningful and to turn meaningful organisation into strong brands. Seeing a client blossom, thrive and shine is what makes us glow.

We offer you scheme

DO YOU NEED A BRAND LIEUTENANT?

More and more your customers (and stakeholders) will choose blooming brands that reflect a meaningful (sustainable) business, not just a brand that matches your product or service. Positioning an inspiring organisation nowadays takes a lot more than just brand specialism. It requires in depth knowledge of all aspects of your business. To truly become a thriving brand you need an experienced investigator, a creative magician who connects the dots, reveals your authentic brand identity and gives you the secret keys to translate your story into compelling communication. In short, you need a wise brand lieutenant, you need Cojak.

HOW DO WE SOLVE YOUR COMMUNICATION CASE?

First, it’s up to you to realise that in order to become meaningful you need to challenge the status quo and take action. If you choose to do so we will offer you the right sparks and we will guide you into your quest to become a relevant brand. We crystallized our knowledge into a pragmatic method: the 5 steps to become a meaningful brand. We will work closely together and form a creative team and challenge ourselves to find your authenticity. We will not rest until you have found your magic and we can let your brandcase blossom, thrive & shine.

FOLLOW OUR 5 STEPS TO BECOME A MEANINGFUL BRAND:

1. Know

Analyse your world and you will make the right choices.

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Before you begin your brand journey be smart and analyse your world profoundly. Brainstorm with your team and stakeholders and make a blue print of your organisation (history, milestones, …). Learn how your brand is perceived, both internally & externally. Seek for the threads to overcome. Pinpoint your relevance to society and your future targets.

2. Define

If you don't know yourself, what will you tell?

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Now you know where your brand path (supported by your stakeholders) will lead to. It is time to search for your true identity. Look for your values and formulate your mission. Show your strengths and know your weaknesses by building your brand archetipical character. Your character sets your identity, your audience defines who you are. Know your public: define your main target groups, know their influencers and map their communities. (We use data driven information to double check your outcome).

3. Translate

Stick to your roots, know your plot.

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And now you have every card in your hand to write down your unique storyline. Define your central tagline and your tone of voice, make guidelines how to communicate and set down your standards for your brand identity. (Again we use data driven information to double check this with your audience).

4. Create

You have what it takes to convince the world that you are good.

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Our minds are sparkling with ideas to shape your brand identity. We use our creative knowledge to conjure your brand design. We create a matching brand identity, baseline and a creative concept to show the world that you have become a meaningful brand. (Once again, we collect data driven input to do a reality check for our brainchild)

5. Communicate

Whisper your name, shout out your story and make your rock roll.

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You are ready to conquer your world. But don’t get lost! You need a clear communication roadmap to convince your audience effectively and to reach your targets. Be lean and agile, be s.m.a.r.t., be wise and know your communication journey (don't forget data driven reality checks!). Yes, you will make your magic happen. Your brand will blossom, thrive and shine. Case closed.

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If they are happy, we are too

We are very proud and happy to work for brands who strive for human, ecological and economical profit.

clients
star "He who has a why to live can bear almost any how."